If you’re in the natural foods and CPG space, it’s sort of taken as a given – the Natural Products Expo West is a big deal. A very big deal.
The numbers help tell that story. 2020 is on track to be the biggest Expo ever:
- 90,000 attendees
- 3,700 exhibitors
- 20,000 new products debuted
But is Expo West right for your brand? How do you make sure you make the most out of the show? What are the insider secrets to make Expo work for your company?
Mark Mallardi, Executive Director of Strategic Development at New Hope Network, the organization that holds Expo West each year, talks with Snack Nation.
Mark go in-depth on everything from how to successfully walk the Expo West floor, to the top trends Mark expects to see at this year’s show, to the big question – the value of a show like Expo for your brand.